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NETMARK FORMATIVE QUALITATIVE RESEARCH IN ZAMBIA
SUMMARY OF FINDINGS
PURPOSE: |
NetMark conducted formative qualitative research in Zambia in July
2000 in order to:
- identify
the factors that encourage and discourage acquisition of nets,
retreatment of nets with insecticide, and use of treated nets
by children under five and pregnant women
- provide information
for decisions about net and treatment product development
- determine
the best promotional strategies for increasing net ownership and
correct use of ITNs
- assess aspects
of the insect control trade that have implications for the marketing
and distribution of nets and insecticide treatments for nets
- aid in the
development of the next phase of research
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SAMPLE AND METHODS: |
In Zambia, research was conducted in urban Lusaka, and in urban
and rural sites in Mansa, Kitwe, Choma, and Kaoma. This study consisted
of:
- 50 interviews
with parents (or guardians) of children under five
- 10 focus
group discussions with parents of children under five
- 29 treatment
product demonstration observations with parents of children
under five years of age; and
- 25 interviews
with traders of insect control products
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STUDY FINDINGS:
General knowledge
about malaria was good. The English term "malaria" was widely
recognized and respondents named symptoms of malaria that are generally
consistent with biomedical definitions of the illness. Respondents considered
malaria to be serious and had good general knowledge of who is most vulnerable
to a serious case of the illness. Almost everyone knew that mosquitoes
cause malaria, but some thought there were other causes as well.
Mosquitoes were perceived
as a major problem, and almost everyone used some kind of mosquito control,
whether commercial (coils or aerosols) or traditional (burning things).
Respondents had both positive and negative perceptions of all mosquito
control methods, but nets were perceived more positively than all other
methods.
Most respondents named
several benefits of using a net: protection from mosquitoes and other
insects; protection from illness, especially malaria; and allowing a good
night’s sleep. Net owners were viewed in a positive light, described as
"health conscious," "caring," and also "well-to-do"
and "high class." The few respondents who cited negative features
of nets mentioned discomfort from heat, feeling restricted, and fear of
a child becoming trapped.
There was evidence
of limited access to nets. Net owners and traders were easy to locate
in urban areas, but difficult to find in rural areas [except where ITN
(insecticide treated material) projects were operating]. Traders reported
difficulty in maintaining stock. In the commercial outlets visited, there
was very limited choice in terms of net size, shape, and color. Consumers
preferred conical nets for ease of hanging and rectangular nets because
they are roomier. They also generally preferred large, white nets. Large-size
nets (double and family/king) were also the most commonly purchased size.
Net prices varied widely. Traders reported selling nets from about US$3.60
for a single-size net to $12.25 for a double. Consumers reported paying
between US$1.80 and $8.90 for double-size nets purchased within the past
two years. Net owners sometimes traveled long distances to obtain their
nets. Respondents considered nets expensive, and most non-owners said
they did not own a net because of the expense. Fathers, either alone or
with mothers, made the decision to obtain a net, with fathers tending
to buy nets in the commercial sector and mothers obtaining them from projects
or clinics.
Nets were not always
used year-round; many net-owning households used nets only in the rainy
season. Vulnerable groups were not necessarily given priority for sleeping
under a net. Only about half of the children under five in net-owning
households had slept under a net the prior night. However, all four pregnant
women in net-owning households had slept under a net the prior night.
Nets were reportedly
washed about every 3-6 months, typically with water and soap, in a basin,
separately from clothes. Some nets were dried in the sun and others in
the shade. Some owners of treated nets were confused about what to do
regarding washing.
The concept of treating
nets with insecticide was familiar to most urban respondents and to rural
respondents in areas with ITN projects, but only a few net owners had
treated their nets. A few of these were dissatisfied, saying that they
expected the treated net would kill mosquitoes but that it did not. Traders
and consumers generally liked the idea of ITNs, but parents were also
concerned about the potential danger of insecticides, especially to children
and pregnant women. However, consumers said they would feel better if
assured by the Ministry of Health and other credible sources that the
treatment product was safe.
Insecticide treatments
appeared to be virtually unavailable in the commercial sector, but traders
of nets and insect control products were eager to sell them. The insect
control market was not specialized; traders who sold nets generally sold
other insect control products such as coils and aerosols. They also often
sold commodities that were more expensive than nets and were motivated
to sell nets because of high demand. Most did not give their customers
any advice on malaria prevention or ITNs. Traders said they would be motivated
to purchase goods from a specific supplier if they received special discounts
or incentives.
Consumers and traders
wanted net treatments that thoroughly cover/saturate the net, are easy
to use, convenient, fast, have no bad odor, cause no irritation, and are
not wasted in the air. Respondents were shown four dipping products (a
tablet, granules in a sachet, liquid in a sachet, and liquid in a bottle)
and two spraying options (an aerosol and a flit-gun sprayer). Consumers
preferred dipping products to the flit-gun sprayer but had no strong preference
when dipping products were compared to the aerosol. Among the dipping
products, consumers had no real preference but liked those that dissolved
easily, came with gloves, and had a plastic bag with a water demarcation
line. They worried about products that could spill, were in packaging
perceived as insecure, or that could be mistaken for medicine or food.
Traders showed some preference for the aerosol spray, tablet, and liquid
in bottle form.
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Ghana
2004 Household Survey
(PDF, 1,155 KB)
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